Television is a big part of most of our lives. We watch it to relax; we watch it when we’re bored; we watch it live; we watch it recorded; we watch it on our computers, phones, and tablets; in short, we watch it all the time. In fact, the average American watches over 35 hours of TV a week, according to The Nielsen Company. Now, television is great; don’t get me wrong. It can be both entertaining and informative, but it can also cost you—both directly and indirectly. Television, commercials in particular, directly influence our purchasing habits, and it also represents a significant sunk opportunity cost. But how much does television consumption really cost us? And how can we limit the financial impact?